morgan north

commercial office space marketing

• Google ads - Search

• Google ads - display

• google ads - Remarketing

• GTM & analytics

Morgan North redefines the office environment. With a sprawling two-acre private green roof beneath a canopy of glass and steel, Tishman Speyer has crafted an extraordinary outdoor space. From work cabanas for team meetings to brainstorming sessions amidst organic gardens and business calls that blend seamlessly with leisurely strolls, it's a new landscape for work that you'll love to explore.

Since launching in January 2024, the goal was to maximize results while improving cost efficiency.

The Challenge

At launch, campaigns generated 36 conversions at $101 per conversion—a solid start but with room for improvement. The challenge was to scale performance while lowering costs.

The Strategy

By continuously refining the approach, the campaign evolved through:

- Testing different channels to identify the most effective placements.

Ongoing campaign optimization, including bid strategies and audience targeting.

- Landing page improvements to enhance user experience and conversion rates.

- Refreshing ad copy and assets to maintain engagement.

The Results

In just a year, Morgan North’s campaign performance saw a dramatic improvement:

- 419 conversions in the most recent month

- Cost per conversion dropped to $7 (a 93% decrease)

Conclusion

Through strategic testing and optimizations, Morgan North’s paid search campaigns achieved exponential growth and cost efficiency, demonstrating the impact of a data-driven approach.