One milestone

coworking & lab office space marketing

• Google ads - Search

• GTM & analytics

One Milestone, a cutting-edge lab and office development set to open in 2026, faced the task of building early awareness and generating leads for their upcoming spaces. As a partnership between Harvard University and a prominent real estate firm, they sought to attract interest from innovative companies and researchers aligned with their vision.

To achieve this objective, I implemented a strategic Google Ads campaign tailored to their unique offering and target audience:

I carefully selected keywords related to lab spaces, research facilities, innovation hubs, and Harvard University to ensure visibility to relevant searchers.

The Results

The targeted Google Ads approach yielded impressive results for One Milestone's pre-leasing efforts:

• A significant increase in high-quality lead generation from innovative companies and researchers.

• Brand awareness and visibility among the target audience improved through my efforts.

• Efficient lead acquisition costs were realized through my optimized targeting and bidding strategies.

• Successfully positioned One Milestone as a premier lab and office destination coming to Boston.

By leveraging the power of Google Ads and its various ad formats, I successfully generated early interest and captured leads for One Milestone's upcoming spaces, paving the way for a successful launch in 2026.