The spiral

commercial office space marketing

• Google ads - Search

• Google ads - display

• google ads - Remarketing

• GTM & analytics

The Spiral a prestigious office development in New York City, sought to attract high-quality leads and drive interest in their available office spaces. Their goal was to generate a steady stream of floor plan PDF downloads and inquiries from potential tenants.

To achieve this objective, I implemented a comprehensive Google Ads campaign leveraging various ad formats and targeting strategies:

Google Search Ads

Targeted keywords related to office leasing, commercial real estate, and The Spiral's location ensured visibility to users actively searching for office spaces in the area.

Google Display Ads

Visually appealing display ads were strategically placed across the Google Display Network, raising awareness and capturing interest from relevant audiences.

Performance Max Campaigns

Utilizing Google's automated bidding and ad placement capabilities, Performance Max campaigns efficiently reached potential tenants across various channels and devices.

The Results

The multi-faceted Google Ads approach yielded impressive results for The Spiral's leasing team:

• Significant increase in qualified lead generation

• Substantial growth in floor plan PDF downloads

• Improved brand awareness and visibility among target audiences

• Efficient lead acquisition costs through optimized targeting and bidding strategies

By leveraging the power of Google Ads and its various ad formats, I successfully drove high-intent traffic and conversions, positioning The Spiral as a prime office leasing option in New York City.